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Organizational culture is a key factor of company sustainability. In today's challenging and turbulent times, it is necessary to shift to a values-driven culture. Rethinking how weave our collective values into our strategy and business objectives will increase motivation, improve performance, and drive results ✅
As you watch the video, think about the following questions:
🌻 Why are values important in a company?
🌻 What are some examples of limiting, fear-driven values?
🌻 What are the core values of your company? Are they clear and well-defined?
What tools can you use to build a strong team culture?
Values based recruitment (VBR) is an approach to help attract and recruit prospective employees whose personal values and behaviors align with those of your organization. The best way to deliver VBR is through a Cultural Fit Assessment.
As you watch the video, think about these questions:
🌻 What are your team's core values that will attract good candidates?
🌻 What are some sample interview questions that target your core values?
✍️ Take notes! It will help you complete the rest of the action.
Welcome to the final 🎓 Training Activity with Christine Francis! This activity will help you understand the different stages of team culture and the role of a strong team culture in achieving your goals 🏆
👫 A highly performing team is a group of people who work together harmoniously to achieve an outcome much bigger than the number of people on the team if they were to work individually. Direction is key to clarity, alignment is what makes the team coherent, and commitment is what ensures success. The diversity of the team members is important when it comes to thinking, skills sets, expertise, and points of view. Diversity fuels innovation, but values and cultural fit are key components of a successful enterprise.
As you watch the video, consider these questions:
🌻 What are the four stages of the Tuckman Team Development Model?
🌻 What are the communication and strength profiles of your team?
🌻 What will it look like when your team starts "performing?"
Go-to-Market Strategy is all about defining what to sell, how to sell it, and to whom you are selling it 🧑🤝🧑 Follow Anthony through this second video, considering the following:
🌻 Who are your customer stakeholders?
🌻 What is the best go-to-market strategy for you based on your startup's growth stage?
🌻 What different sales channels does your company currently have?
Now you have a landing page and the right tools to drive and convert traffic, it's time to think about your marketing strategy as a whole, and this begins with some creative thinking. The modern entrepreneurs of today are able to push their thinking beyond traditional methods (e.g. the usual Facebook post or a simple Google display ad) and find ways of truly maximizing both budget and effort. And the primary way to do this? Testing and experimentation 🔬
In this video, Rayan introduces the 'Growth Hacking Mindset', what it is, how it compares to traditional digital marketing, and how to use testing and optimization to drive more sales/acquisitions this month than you did last month, and even more next month than you'll do this month - all by applying the growth hacking mindset to your business 📈
Welcome to the second session of this module.
This video focuses on how you can invest time and energy to boost the odds of selecting great cohorts.
The final session in this module helps you develop your mentorship structure. What does it take to make a difference in the quality of the experience both for the mentors and for the mentees?
Watch the video to find out!
💻 These videos with marketing professional Paul Finch take you through the difference between a website and landing page, what the core components and modules are to make one convert, how to structure and design your page, and how to cheat to get a higher converting page.
While you watch, think about these questions:
🌻How is a landing page different than a general website
🌻What type of landing page is best suited to your business needs?
🌻What are some landing pages that inspire you?
Watch the videos below:
🌻Part 1: Five Tips Before You Start
🌻Part 2: How To Design Your Landing Page
🌻Part 3: Examples Of Great Landing Pages
💡 A landing page is not something that works in isolation. On the contrary, it's a single piece of the puzzle to get sales. You now need to drive traffic to it, engage users so that they understand your proposition, persuade them to convert to a lead, and then nurture that lead to convert it to a sale.
Fortunately, there are many tools available that can do the heavy lifting for you. In this video, Rayan shares 10 essential tools that can give you maximum marketing output with minimal effort, money, and resources.