💻 These videos with marketing professional Paul Finch take you through the difference between a website and landing page, what the core components and modules are to make one convert, how to structure and design your page, and how to cheat to get a higher converting page.
While you watch, think about these questions:
🌻How is a landing page different than a general website
🌻What type of landing page is best suited to your business needs?
🌻What are some landing pages that inspire you?
Watch the videos below:
🌻Part 1: Five Tips Before You Start
🌻Part 2: How To Design Your Landing Page
🌻Part 3: Examples Of Great Landing Pages
There are countless resources about landing pages for you to explore. Here are just a few:
Great landing page examples include:
Unbounce offers landing page building services. If you're in the market for an easy, code-free way to start building your company's landing page, check them out at this unique link: https://unbounce.grsm.io/GrowthStudio (you get a 20% discount if you use this link).
After viewing the videos and reviewing the resources above, it's time to create your own landing page 🥳
A. Create the objectives and collect the background information you need on your page:
What is your key objective?
Research your competition. Search on Google "best practice landing pages for [your sector].”
Define what metrics you will use to measure your page’s performance.
What are the top benefits your products/services promise to the person on the page?
What makes you unique, different, or better than anyone else?
What persuaders, proof points, or testimonials can you add?
B. Craft the first draft of a landing page.
Create a hand-drawn sketch, a Miro mock-up, a design, or even better, a real live landing page.
Ask 2-3 people (customers, prospects, or someone who will give you honest feedback) to review and provide their feedback.
Looking for help? Check out the Bloom Community Page. We love helping everyone grow!