Go-to-Market Strategy is all about defining what to sell, how to sell it, and to whom you are selling it 🧑🤝🧑 Follow Anthony through this second video, considering the following:
🌻 Who are your customer stakeholders?
🌻 What is the best go-to-market strategy for you based on your startup's growth stage?
🌻 What different sales channels does your company currently have?
Using the Build the Right Strategy Worksheet attached below, build the right strategy for your business with the What to Sell, To Whom to Sell, and How to Sell (Go-to-Market Strategy) sections, while identifying the right profile of the channel.
Example: What would be the ideal profile of the account executive (if direct channel) or the ideal profile of the distributor (if indirect channel)?
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