🌱 Welcome to the Digital Marketing Strategy Module led by the digital marketing expert Amani Majed. This module is a step-by-step guide designed to help you build your Digital Marketing Strategy. It includes several training activities grouped into three main modules (Research, Media & Channels, and Technical Execution).

The first part of this module focuses on Research and discusses the following topics:

🌻 An introduction to digital strategy and its components

🌻 Marketing objectives and KPIs

🌻 The different types of marketing research

🌻 Understanding the buyer’s persona

By completing the Research Module, you will have a solid understanding of the research phase in digital marketing strategy development.