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🎓 Training Activity 1: What is Strategy?

Welcome!

🌱 Welcome to the first Training Activity of the Research part of the Digital Marketing Strategy Module.

In this activity, digital marketing expert Amani Majed discusses the following topics:

🌻 A general definition of a Digital Marketing Strategy.

🌻 The objectives of a Digital Marketing Strategy.

🌻 The main components of a Digital Marketing Strategy (KPIs, Content, Channels, Budget, Timeline & Roles)

Let's get started!

🎬 Watch the video here

Explore some more...

Here is a good video for people interested in knowing more about Intent-Based Marketing and how to determine user intent.

Apply your knowledge!

🏃🏾‍♀️ After watching Amani Majed's video, take a quick look at this Comprehensive Guide to Digital Marketing Strategy.

👀 Don't read it in detail yet! We will be discussing details in the coming activities.

📖 Just skim through the document and note the main ideas that grabbed your attention. This will put you in the right mindset for building a solid strategy.

🌏 Share some of your notes on Bloom Community!

Leveraging your Universal Skills

While helping your team improve in this Team Development area, you can simultaneously be leveraging and enhancing your Universal Skills & Character Strengths. To do that, go to your Team Growth board to review your Universal Skills & Character Strengths results and priorities, and then see how you can adapt this team growth activity to also help you improve your individual skills.

Help Text Formula

Looking for help? Check out the Bloom Community Page. We love helping everyone grow!

Expert who developed the module

Amani Majed
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