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🎓 Training Activity 4: Buyer's Persona

Welcome!

🌱 Welcome to the fourth Training Activity of the Research part of the Digital Marketing Strategy Module.

In this activity, digital marketing expert Amani Majed discusses the following:

🌻 What is a buyer persona?

🌻 what is the purpose of a buyer persona?

🌻 Walk through a step-by-step template to take powerful action.

Let's get started!

🎬 Watch the video here

Explore some more...

Sometimes, It is helpful to hear the same information from different sources. Here is a Youtube video discussing "The 11 Steps to Buyer Persona Development".

Apply your knowledge!

🏃🏾‍♀️ After watching Amani Majed's video, do the following:

🚀 Fill out the Buyer's Persona Template with the information you gathered so far about your audience. If the template is not working well for you due to technical issues, here is a more straightforward template that you can also use.

🌏 Share your Buyer's Persona doc on Bloom Community!

Leveraging your Universal Skills

While helping your team improve in this Team Development area, you can simultaneously be leveraging and enhancing your Universal Skills & Character Strengths. To do that, go to your Team Growth board to review your Universal Skills & Character Strengths results and priorities, and then see how you can adapt this team growth activity to also help you improve your individual skills.

Help Text Formula

Looking for help? Check out the Bloom Community Page. We love helping everyone grow!

Expert who developed the module

Amani Majed
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