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🎓 Training Activity 3: Marketing Research

Welcome!

🌱 Welcome to the third Training Activity of the Research part of the Digital Marketing Strategy Module.

In this activity, digital marketing expert Amani Majed discusses the different types of research that need to be conducted before planning our campaigns:

🌻 Audience Research

🌻 Cultural Research

🌻 Competitive Research

🌻 Industry Trends Research.

Let's get started!

🎬 Watch the video here

Explore some more...

Think With Google is a great tool for getting industry insights, valuable articles, research documents, case studies, various infographics, and interviews of industry leaders related to specific topics.

Apply your knowledge!

🏃🏾‍♀️ After watching Amani Majed's video, do the following:

🚀 Visit the "Think With Google" website we shared in the section above and search for valuable insight that might be relevant to your business.

🚀 Visit the insight page of your business social profiles and retrieve audience data relevant to your marketing campaigns.

🌏 Share some of the insights you found on Bloom Community!

Leveraging your Universal Skills

While helping your team improve in this Team Development area, you can simultaneously be leveraging and enhancing your Universal Skills & Character Strengths. To do that, go to your Team Growth board to review your Universal Skills & Character Strengths results and priorities, and then see how you can adapt this team growth activity to also help you improve your individual skills.

Help Text Formula

Looking for help? Check out the Bloom Community Page. We love helping everyone grow!

Expert who developed the module

Amani Majed
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