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🎓 Training Activity 2: Objectives and KPIs

Welcome!

🌱 Welcome to the second Training Activity of the Research part of the Digital Marketing Strategy Module.

In this activity, digital marketing expert Amani Majed discusses the following topics:

🌻 Defining the Buyer's Journey.

🌻 Setting SMART objectives.

🌻 Aligning objectives with the Buyer's journey.

🌻 Setting the correct KPI for each objective.

Let's get started!

🎬 Watch the video here

Explore some more...

Do you know what Google Keyword Planner is? Try it out for your business! Here is a video tutorial on how to use it.

Apply your knowledge!

🏃🏾‍♀️ After watching Amani Majed's video, do the following:

🚀 Come up with two SMART objectives to help you achieve your marketing/business goals over the next three months. Then, try to align these new objectives with the appropriate phase of the Buyer’s Journey.

🌏 Share your two objectives on Bloom Community!

Leveraging your Universal Skills

While helping your team improve in this Team Development area, you can simultaneously be leveraging and enhancing your Universal Skills & Character Strengths. To do that, go to your Team Growth board to review your Universal Skills & Character Strengths results and priorities, and then see how you can adapt this team growth activity to also help you improve your individual skills.

Help Text Formula

Looking for help? Check out the Bloom Community Page. We love helping everyone grow!

Expert who developed the module

Amani Majed
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