After having opened up the breath and lungs with the previous video, stretching the ribcage front and back, this one is to move on a lateral axis. It releases tension from the lumbar spine - ie the lower part of the back - all the way up to the top. You can smile and feel happy while you practice. :)
The module discusses funnel building. Understanding what funnels are, what steps do customers go through and how to create and optimize for performance.
A general intro into marketing funnels, their use cases and their importance.
In this video, we discuss the separate steps of the funnel and the different states of mind your consumers are in as they go through their journey with a business.
How to plan a marketing funnel from acquisition to purchase. In this video, we discuss the process of planning a basic funnel, the metrics necessary to assess performance, and what actions we can take to improve performance.
The first part of the Module introduces Ten ways to attract new customers. As for the second part the trainer presented the importance and the outcomes of customer relationships. Moreover four important relationship bonds were presented to train attendees to retain current and old customers.
In the first video a short introduction were presented of the main topic. The trainer has presented briefly the first five ways to attract new customers:
" The basics / Branding, Change the status quo, Traditional advertising, Content marketing /search engine optimization and Build an online community"
In the second video The trainer has presented briefly the last five ways to attract new customers: "Host workshops/classes, Strategic partnerships, Finding your best friend, Get talking and Honing your skills".
In the Third video the trainer presented briefly the importance, the outcomes of customer relationships and the four relationship bonds (Financial, social, customization and structural bonds)to enhance customers relationships and to retain current and old customers.
This Module "Digital Marketing", is divided into 3 parts, first part presents the digital marketing landscape and the different digital marketing types including In-house or outsource, Personalization, Viral Marketing, Content Marketing, Influencers, Affiliate Marketing, Direct to consumer, Gaming, Mobile app and others. As for the second part, the trainer will present in details several tips for a successful social marketing strategy (including Facebook and Instagram). at the end of this module the trainer in the third part will introduce and example of an online and offline marketing plan for SMEs.