This Module "Digital Marketing", is divided into 3 parts, first part presents the digital marketing landscape and the different digital marketing types including In-house or outsource, Personalization, Viral Marketing, Content Marketing, Influencers, Affiliate Marketing, Direct to consumer, Gaming, Mobile app and others. As for the second part, the trainer will present in details several tips for a successful social marketing strategy (including Facebook and Instagram). at the end of this module the trainer in the third part will introduce and example of an online and offline marketing plan for SMEs.