In the Third video the trainer presented briefly the importance, the outcomes of customer relationships and the four relationship bonds (Financial, social, customization and structural bonds)to enhance customers relationships and to retain current and old customers.
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After watching the third video, participants should evaluate their relation marketing strategies and see if they are applying the Four relationships bonds to enhance consumer relationships and retaining their current customers. if not they should take the presented techniques into consideration and proceed with some corrective actions.
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