🌱 Welcome to the first Training Activity of the Media & Channels part of the Digital Marketing Strategy Module.
In this activity, digital marketing expert Amani Majed discusses the following:
🌻The definition of a digital channel.
🌻The types of digital channels.
🌻The difference between Push and Pull Marketing.
🌻Best practices for choosing channels.
Check out these tips from The Agency Guide on Choosing the Right Marketing Mix for Your Business.
Here is hunter.io, a great website to find anyone's email if you are doing Cold Emailing. And here is a quick tutorial on how to use it.
Here is viralloops.com, an excellent website to grow and track customer referrals. They also have a related Youtube Channel.
🏃🏾♀️ After watching Amani Majed’s video, apply the following:
Based on the specific objectives you have set in the previous activities (Training Activity 1: What is Strategy? and Training Activity 2: Objectives and KPIs), think about the following questions:
✨ Which channels would you like to invest in to achieve your goals and why?
✨ What type of media will you use for each channel?
🌏 Share your selected channels on Bloom Community!
Looking for help? Check out the Bloom Community Page. We love helping everyone grow!