Bloom Activity Library

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📖 Book: Made to Stick: Why Some Ideas Survive and Others Die

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Welcome!

 Made to Stick, reveals the anatomy of ideas that stick and explains ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.

It shows us the vital principles of winning ideas and tells us how we can apply these rules to make our messages stick.

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📖 Book: Regulatory Hacking: A Playbook for Startups

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Welcome!

Every startup wants to change the world. But the ones that truly make an impact know something the others don't: how to make government and regulation work for them. 🏛️

This playbook shows how to win the regulatory era. Regulatory hacking doesn't mean cutting through red tape; it's really about finding a creative, strategic approach to navigating complex markets.

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📖 Book: High Output Management

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Welcome!

In High Output Management, Andrew S. Grove, former chairman and CEO of Intel, shares his perspective on how to build and run a company.

The author covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.

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📖 Book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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Welcome!

In this book, Ben Horowitz draws on his story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the most challenging problems business schools don't cover. 💡

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📖 Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Welcome!

In this book, the author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

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📖 Book: Grow the Pie: How Great Companies Deliver Both Purpose and Profit

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Welcome!

The most successful companies don't target profit directly, but are driven by purpose - the desire to serve a societal need and contribute to human betterment.

This book explains how to embed purpose into practice so that it's more than just a mission statement, and discusses the critical role of working collaboratively with a company's investors, employees, and customers.

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📖 Book: Value Proposition Design: How to Create Products and Services Customers Want

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Welcome!

This book shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want.

It includes practical exercises, process illustrations, and workshop suggestions to help you immediately apply the tools to your daily work.

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📖 Book: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

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Welcome!

Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. 

The author instructs on how to account for randomness in our decision making, and illustrates the many ways in which we confuse luck with skill.

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🎥 Video: How Boredom Can Lead To Your Most Brilliant Ideas

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🧑‍🎨 When do you have your most creative ideas? Maybe while folding laundry, washing dishes, or doing nothing at all? It's because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored 😌

Manoush Zomorodi explains the connection between boredom and creativity in this TED Talk.

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🎥 Video: Building a Startup Is Not About Building a Product, It's About Solving a Problem

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Avni Patel Thompson was the CEO and Founder of Poppy. At the 2017 Female Founders Conference, she shared how she struggled with her first startup but eventually discovered a problem many people had that was unsolved 🧐

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