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📖 Book: Value Proposition Design: How to Create Products and Services Customers Want

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Welcome!

This book shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want.

It includes practical exercises, process illustrations, and workshop suggestions to help you immediately apply the tools to your daily work.

Apply your knowledge!

🌻 After reading this book, share the key lessons you learned with someone – team member or peer – and see what they think!

🌻 Set a goal to apply one thing you learned.

✨ To get the most out of reading books, on a notebook, sticky notes, or note-taking software, follow these steps:

  • Take note of the ideas that inspire you while you read the book.

  • Revisit and revise your notes when you finish the book.

  • Organize your notes in different categories or themes.

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