Define & Implement the safety standards of hardware product design.
Why is hardware product development difficult?
Tips for a successful launch.
Watch: https://vimeo.com/691316996
Watch: https://vimeo.com/691318400
Watch: https://vimeo.com/691319578
Developing customer orientation.
Segmenting the market by needs.
Finding the Job-To-Be-Done.
Crafting the Brand Narrative.
The Job-to-be-done Map
Competitive Benchmarking
Sustainable vs disruptive innovation
Winning with Category Design
Your launch is an experiment
Finding your micro-universe
Storytelling techniques
Overcoming barriers to adoption
Designing the Customer Experience.
Mission to Metrics.
Psychology in UX design.
Reaching Product-Market Fit.
The AARRR framework
The North Star Metric (NSM)
Leading vs Lagging Metrics
Cohort Analyses & Other tools
The Hook Canvas
Your Aha Moment
Reducing Friction
Creating Habits
Building the growth engine.
The Post-PMF Stage.
The Product Death Cycle.
Never Stop Innovating.
Watch: https://vimeo.com/692026643