Title

๐ŸŽ“ Training Activity 1: Content Marketing

Welcome!

๐ŸŒฑ Welcome to the first Training Activity of the Technical Execution part of the Digital Marketing Strategy Module.

In this activity, the digital expert Amani Majed discusses the following:

๐ŸŒป What is content?

๐ŸŒป Best practices for content creation.

Explore some more...

What are your users searching for? This amazing website gives you insight into what questions people ask Google each day. Try typing some of your keywords into the engine, and see what people want to know!

Apply your knowledge!

๐Ÿค” Think about three key messages or subjects that you would like to talk about with your customers.

A โ€œsubjectโ€ is not one post idea; itโ€™s something you can build many posts on. Some examples include:

๐Ÿผ Suppose I sell baby products, then one of my post subjects would be giving parenting tips.

๐ŸŒน Suppose I sell plants and flowers, then one of the subjects would be how to take care of a plant, or DIY flower arrangements.

What post โ€œthemesโ€ or โ€œsubjectsโ€ can you think of that you feel would add value to your community?

๐ŸŒ Try out your marketing subject with your peers! Make a mock post for one of your subjects in the Bloom Open Community.

Leveraging your Universal Skills

While helping your team improve in this Team Development area, you can simultaneously be leveraging and enhancing your Universal Skills & Character Strengths. To do that, go to your Team Growth board to review your Universal Skills & Character Strengths results and priorities, and then see how you can adapt this team growth activity to also help you improve your individual skills.

Help Text Formula

Looking for help? Check out the Bloom Community Page. We love helping everyone grow!

Expert who developed the module

Amani Majed
Back to Module