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πŸ“– Book: This is Marketing: You Can’t Be Seen Until You Learn To See

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Welcome!

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

Apply your knowledge!

🌻 After reading this book, share the key lessons you learned with someone – team member or peer – and see what they think!

🌻 Set a goal to apply one thing you learned.

✨ To get the most out of reading books, on a notebook, sticky notes, or note-taking software, follow these steps:

  • Take note of the ideas that inspire you while you read the book.

  • Revisit and revise your notes when you finish the book.

  • Organize your notes in different categories or themes.

Help Text Formula

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