"Winning is not a sometime thing; it's an all the time thing. You don't win once in a while; you don't do things right once in a while; you do them right all of the time. Winning is a habit. Every time a football player goes to play, every inch of him has to play. Some guys play with their heads. You've got to be smart to be number one in any business. But more importantly, you've got to play with your heart. If you're lucky enough to find a guy with a lot of head and a lot of heart, he's never going to come off the field second. It is a reality of life that men are competitive. The object is to win fairly, squarely, by the rules - but to win. I've never known a man worth his salt who in the long run, deep down in his heart, didn't appreciate the grind, the discipline. There is something in men that really yearns for discipline. I firmly believe that any man's finest hour -- his greatest fulfillment to all he holds dear -- is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – victorious." - Vince Lombardi