Welcome to the first 🎓 Training Activity of the Advocacy Module, taught by Thomas Strodtbeck.
This activity reviews the components of an advocacy strategy, how advocacy is part of an accelerator's overall communication strategy, and how to align advocacy efforts to the overall goals of the accelerator.
As you watch the video, consider the following questions:
🌻 Does my accelerator have a clearly defined advocacy strategy?
🌻 What are the overall goals of the accelerator? How could advocacy help your reach those goals?
🏊🏽 Let's dive in!
Resources located in Activity 3
In this Action, you will examine organizations and initiatives in your ecosystem whose goals and objectives may align with your accelerator.
1. First, list your key programmatic outcomes as defined by your KPIs or OKRs, and the indicators that support these outcomes.
2. Thinking about your community, list both the initiatives (i.e. a startup program for women founders, or a program to encourage STEM education) and the organizations (i.e. other accelerators, incubators, universities, and government agencies) whose own goals and outcomes align with your programs.
This list will be the starting point for future advocacy efforts, so make it as comprehensive as you can. This is a brainstorming exercise 🧠 Involve your team in the process!
Looking for help? Check out the Bloom Community Page. We love helping everyone grow!