Title

🎓 Training Activity 3: Implementation and Tracking

Welcome!

🌱 Welcome to the third Training Activity of the Media & Channels part of the Digital Marketing Strategy Module.

In this activity, the digital expert Amani Majed discusses the following:

🌻 A/B testing

🌻 A Walkthrough Google Analytics

Let's get started!

🎬 Watch the video here

Explore some more...

Google Analytics is a web analytics service that gives you the tools to understand the customer journey and improve marketing ROI.

Here is an introductory course to Google Analytics from Google Analytics Academy.

This course covers creating and setting up an account, the Google Analytics interface and reports, and campaign and conversion tracking.

Use surveyMonkey.com to check if your AB testing results are statistically significant.

Apply your knowledge!

🏃🏾‍♀️ After watching Amani Majed’s video work on the following:

🧪 Run an A/B test for one of your digital marketing campaigns.

📈 Create an account on Google Analytics and complete the introductory course.

📊 If your website or platform is already connected to Google Analytics, track your data and see what insights you can get to improve your marketing strategy and decision-making.

Leveraging your Universal Skills

While helping your team improve in this Team Development area, you can simultaneously be leveraging and enhancing your Universal Skills & Character Strengths. To do that, go to your Team Growth board to review your Universal Skills & Character Strengths results and priorities, and then see how you can adapt this team growth activity to also help you improve your individual skills.

Help Text Formula

Looking for help? Check out the Bloom Community Page. We love helping everyone grow!

Expert who developed the module

Amani Majed
Back to Module