Title
📖 Book: Contagious: Why Things Catch OnImage
Welcome!
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
In this book, the author reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
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Take note of the ideas that inspire you while you read the book.
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Organize your notes in different categories or themes.
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