Find guidance and inspiration to increase the impact, competitiveness and sustainability of your business through innovation, particularly if you are a social or green enterprise.

Explore the innovation strategies to save time, money and frustration on the journey to make your business models more viable and discrover innovation approaches that other start-ups from the Middle East and around the world applied to increase the market success of their social enterprises.

Use practical innovation exercises and guiding questions along the innovation process that help you think outside the box. Explore the innovation factsheets and ask yourself: WHAT IF… you eliminated, reduced, raised or created ways to boost the impact, competitiveness and sustainability of your business model.