In this module, we discuss how to design, track, and enhance the customer journey with the goal of reaching product-market fit. We introduce Growth Hacking as an evolution of marketing and scientific experimentation as a continuous process to produce more value.
https://www.designwithvalue.com/aarrr-framework
https://uxdesign.cc/riskiest-assumption-canvas-73ec0e2e0abc
https://review.firstround.com/amazons-friction-killing-tactics-to-make-products-more-seamless
The AARRR worksheet helps frame the conversation around the different steps in the customer journey (Acquisition, Activation, Retention, Revenue, Referrals) and suggests metrics that can be used at different steps in the funnel.
The Customer Journey Mapping Workbook, by Experience Instigators, is designed to get founders and their team clarity around how to build and use the journey maps, starting with customer goals and finding “AHA moments” to prioritizing the touchpoints that are most impactful to customers.
[experienceinvestigatorscustomerjourneymappingworkbook.pdf](https://dl.airtable.com/.attachments/0b7b5aaee6402f25baf09e5f1b4f4716/30b78d34/experienceinvestigatorscustomerjourneymappingworkbo)
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