In this first Module we discuss how to define the persona through the Jobs-to-be-done framework, how to create a brand around the customer, how to deliver our positioning, and tactics for a successful launch.
The JTBD canvas puts structure in figuring out the job a startup's product will be hired for and should be read together with the STRATEGYN article that describes more how it can be used.
The Riskiest Assumptions worksheet helps the startup understand which assumptions are most impactful on their business and how to proceed on validating them with the launch.
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