Title
📊 Business Process: Designing for Behaviour Change ToolkitImage
Welcome!
This toolkit will help you design better products and services that nudge user behavior. Taking into consideration Anchoring, Friction Costs, Social Proof, and the Ostrich Effect, you will learn Bridgeable’s approach to harnessing the principles behavioral economics in your enterprise 😄
Let's get started!
Apply your knowledge!
How can you use the principles of behavioral economics in your enterprise?
🗒️ On a piece of paper or in a word processor, imagine the ways in which you can leverage Anchoring, Friction Costs, Social Proof, and the Ostrich Effect to better connect with your customers.
Worksheet
- [Bridgeable-Designing-Behaviour-Change-Toolkit201725.pdf](https://dl.airtable.com/.attachments/8b4f0611e8de67ce6dd983ce5437ea21/43ac7300/Bridgeable-Designing-Behaviour-Change-Toolkit201725.pdf)